Hair Salon Marketing Tips For Increasing Your Revenue



beauty salon marketing

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Operating Your Small Business

Open and operating your own small business can be a challenge, but how do you operate a Hair Salon, Beauty Salon, or Day Spa and make big profits? It can be done, if you have the right marketing tools, and know how to use them. There are millions of salons, and probably thousands where you live, so how do your separate yourself from the pack, gain loyal customers, and put more money in your pocket?  First look for a good small business marketing adviser, learn how to use mailings effectively, discover how the internet, and word of mouth can  Growing you hair salon, and increasing your revenue can be done quite easily and, my one idea that is very successful in the beauty business, is learn how to bundling.  Watch the video below: Do your customers love coming to your salon? Do they walk away loving their color? What is this Hair Salon Owner doing that is making her customers loving her and her salon? Pay close attention to her salon marketing secret!

Learning how to bundle your products and services: Hair Salon Business Services:salon marketing ideas Hair Salon Products:

  • Haircuts, styling and trims.
  • Hair coloring and highlights
  • Hair and scalp treatments.
  • Hair shampoo and conditioning.
  • Hair relaxers and perms.
  • Hair curling, reconstructing and waving

  • Shampoos.
  • Conditioners.
  • Extra hair treatment.
  • Pre-styling products.
  • Hair styling products.
  • Hair finishes.
  • Brushes and hair tools.

Salon Marketing Ideas

  • Skin Care, Nail and Beauty Products:
  • Bundling packages can increase your revenue quickly.
  • Day Spa and Beauty Business Services:
  • Body scrubs.
  • Body wrapping and herbal wraps.
  • Massage and aromatherapy.
  • Hot stone therapy.
  • Acupuncture and Reflexology.
  • Derma abrasion.
  • Anti-aging.
  • Facials.
  • Makeup and makeovers.
  • Skin cleansing and care.
  • Body waxing.
  • Polishing, buffing and bronzing.
  • Tanning.
  • Piercing.

Hair salon marketing

Hair Salon Marketing Tips That Will Help You Grow Your Business

Hair Salon Marketing Plan Overview: You’ve heard it before when it comes to hair salon marketing – it’s the little things that make the biggest difference. It doesn’t matter if we’re talking about your college degree, your marriage, or your hair salon services. Let’s look at what really drives new clients to your business and how your hair salon marketing can grow your business. Too often, the owner of a hair salon is far too busy focusing in the business rather than focusing on the business. What does this mean? It means that you should not be spending your days in the salon doing the “day to day” tasks, but rather you should be focusing on the long-term tasks like hair salon marketing that can reward you with a much higher payoff and over the long term.

To be successful you must create a hair salon marketing plan and you must use it. It really is that simple. Studies show that when it comes to hair salon marketing, those with a marketing plan will on average see a 30% higher sales volume that those that do not. How do you put together that marketing plan? Glad you asked.

1. First, study your salon and why clients choose to buy from your hair salon.

2. Document those reasons.

3. Create your message based on the results from #1.

4. Now break your marketing plan into segments like advertising plan, online marketing plan, newsletter plan, and even referral marketing plan.

5. Review your plan at least every two weeks and if at all possible once a week.

If you invest the necessary time to create a marketing “System” for your business, you will eliminate waste, duplication, lost sales, and chaos. System is an acronym for Save, Yourself, Stress, Time, Energy, and Money. In almost all businesses including your hair salon 80% of your revenue will come from 20% of your clients.

That means you need to do something outstanding with your hair salon marketing campaign and you should consider focusing that campaign on customers, you already have in an effort to improve that 80/20 ratio.

Consider using newsletters, discount cards, or direct mail outs to encourage your current client base to return more often. After you put so much effort into your hair salon marketing plan don’t just assume it’s working. You should test and track the marketing you implement as you go, after all you don’t’ want to be wasting money on marketing that isn’t working. You will also want to analyze your profits from your hair salon marketing campaign. It’s how you’ll know what really works, what should stay, and what should go.


Tyler Powers is a freelance writer for with a specialty in direct marketing and online marketing for salon owners. Find more quality hair salon marketing plan tips.

Any spa, nail salon, beauty salon, or tanning salon can use the marketing articles at to grow their businesses. Source: Permalink:

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How to Become a Hair Salon Owner At the time, they do not realize that most hair stylists earn a commission or need to rent space.

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