Public Speaking A Great  Network Marketing Technique

Smart Professional’s Marketing Tips

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Public Speaking The Private Practice

NetWork Marketing Tool That Can Build

Your Business & Increase Your Credibility

When you own your own private practice you need to get out an use some net work marketing techniques, and public speaking is a valuable net work marketing  technique. When public speaking becomes part of a conversation subject, there are sure to be a few people shaking in their shoes, and if you are one of them, you may want to get over your public speaking phobia.

It is a stated fact that you cannot have a thriving and successful private practice without having patients walking through your front doors. Learning to use public speaking as marketing tool (network marketing) for your small business or private practices is important to building your credibility, and an excellent vehicle to use as a building block to a successfully marketing private practice or small business.

You need to find a ways to market your private practice that will provide you with a referral system. There are the ways of marketing private practices that involve newspaper advertisements, paid magazine print ads, but whether you are an experienced public speaker or not getting your face, your voice, and you practice up front where people can see, hear and get a feel for what your practice can provide them is a very powerful form of advertising that many find very rewarding as well as lucrative.

Taking center stage is an amazing vehicle to find new patients,clientele, develop your own referral base, and to develop a relationship with your fellow peer group, and in doing so your peers become part of your referral base marketing plan.

Who’s Will Be Your Audience?

You will need to create a marketing plan, and using decide on the benefits of tackling a specific group when using public speaking as your business platform. There is one question that must always be addressed when you are doing any type of marketing. It is vital or your marketing will not be successful:

“What’s In It for me? …..

What are you offering that people will want to come and listen to you speak? If you don’t have something that they want, no one will show up. Once you decide on a topic then you need to determine who you want to share this with, and why it will be a benefit to them.

• What group of people would offer your practice the most benefits? Is making a name for yourself, and having face recognition part of your plan to build trust and respect within your own community, or do you want to branch out farther?

• Medical professionals in your surrounding community; Depending on your specialty: Massage therapists, chiropractors, physicians, physical therapists, nurses……..

• Patients getting your face out in front of people who are seeking the types of services can be a brilliant marketing plan. I see this quite frequently with Plastic Surgeons who offer free lectures on current plastic procedures, and have an open house to answer questions people may be having in regards to cost, healing time, how long a procedure will last, and any complications that can arise. Free evaluations or consultations also can be viral, get these up on your website in a prominent place at the top of the fold.

Choosing A Place to Speak

Patient education or make inquiries into the need for continuing education seminars at a facility

Your focus when speaking should always include your education, professional experience, your expertise, and of course the “What’s in it for me?” why are people there what are you offering that is unique, and of any value to them and your community.

Clubs & Social Venues:

Decide if it makes sense to get involved with local groups:

• Unions
• Chamber of commerce
• Church Groups
• Rotary Club
• Small Business
• Local Toast Masters
• Universities
• Service Clubs
• Strategic Volunteering For Peers

Look for follow up coming soon on preparing for your public speaking event to increase your visibility, and build your credibility in the community.

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