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Video Marketing

Can A Viral Video Marketing Campaign

Make A Difference In Your Traffic?

Using video to promote your small business is a no brainer. It is effective and cheap marketing that anyone with a digital camera or a web cam can master. Videos work seven days a week, twenty four hours a day, and can be seen globally in mere minutes after an upload. Your video does not have to fancy, or professionally done. Some of the most successful videos have small business owners or private practice personal in sitting behind a desk in their office, or a front office of their business. However if you do decide to take your video outside such as a beach location, it is important to understand that wind (traffic, birds, etc..)  makes noise that can make the quality of your video less than optimal, unwanted people can wander into your video, and the terrain can be distracting to the viewer as well.

Why Do People Want to Watch Your Marketing Video?

Individuals want to know that there is a real person behind a small business or private practice.  Of course they want what service or product that you have to offer, but they also want to know that they can trust you’re with their business. Trust in the number one reason someone will buy or use a service over another, so it is very important that when making a video you come across as honest, and trustworthy.  The cost of your product or service comes in second, and convenience is close behind.

Creating Your Video

Video Marketing Deliver Content that:

• Builds trust – Professional Appearance, Setting clear of clutter , Good Lighting, and speak into the camera

• Make It Brief -2-5 minutes. People don’t have that long an attention span, and unless you are very charismatic you will lose your viewer

• Shows the value of your service or product

• Lists The Benefits of your product or services

• Make your product or service convey convenience and ease of use

• Link Your Video To Your Website – Use the right keywords so your video can be found.  Use your company name, your location, and hone in on keywords that apply to your small business or private practice. You can use Google Adword key word tool to find the best key words that will target customers that are looking for your product or services.

• Have Your Phone Number Shown on the screen at the beginning and end along with your  business name

Where To Upload Your Video

Video Marketing Where To Upload Your Videos:

• Funky tv
  Metcafe
  Blip.tv
  E How
  Google Video
  Tubetorial.com (How to videos)
  Metacafe
  Yahoo Video
  My Space
  FaceBook
  

There are hundreds of sites you can upload and share your video. You Tube may be the most popular, and it is very simple to upload your videos. There are services such as Tubemogu and Traffic Geyser that you can make your video, then upload it to one site, and have them distribute to hundreds of sites, but it they will charge a fee for this type of service. However, this type of viral video marketing can bring in many customers and clients.

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