Archive for the ‘Blogging Tips & Tricks’ Category
Small Business Marketing Can You Do It Yourself?
September 18th, 2009
Professional Marketing Tips
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Marketing Your Own Small Business
Small business marketing is a very broad title that can encompass many businesses: Marketing for Private practices, small retail stores, Plumbers, Air Conditioner Service and sales, Doctors, Lawyers, Dental practices, therapist practices are just a few examples of small business that could benefit from the right marketing strategies.
Many small business owners just like yourself are not capable of producing significant marketing results that can grow your business. Many marketing techniques are free, or very affordable.It is possible to market your own small business successfully.
If you have spent a lot of money on a website, and it is not bringing in visitors or sales, then you have just learned your first lesson of internet marketing. A beautiful website is great, but if you don’t know how to apply effective SEO techniques, or Optimize it for traffic you will not be found on the top pages of search engines like Google, Yahoo, MSN, Bing, etc….
The core strategies that are needed for you to get on the front pages of Google and similar search engines are not really difficult to apply, but never the less many small business owners get despondent over spending thousands of dollars to get their websites up, and no real traffic or conversions.
You know how difficult is to run your own business, and care for your clients, customers, or patients. Marketing takes a backseat to scheduling employees, doing payroll, maintaining supplies and inventory. Most small business due to time constraints and not being educated on different types of marketing applications that are available online and off typically depend on an ad that was placed in a local newpaper, yellow page ad or a direct mail flyer.
This is dead wrong!
It’s not that these advertising venues will not bring in some traffic, but they are a tiny fraction of the available traffic that is looking for your business. There are people actively, searching online right now for your business. You can reel them in with some core steps and strategies that can do this without busting the bank, and they work for any size business regardless of size.
If you are running around doing damage control trying to keep your business viable then you really should get the FREE DVD from smart professional marketing. It will give you many free ideas for keeping your small business or private practice run smoothly, and answer many of questions on how to use free tools that are available to everyone if you know the right places to look for them.
Local Small Business Marketing
Local advertising has become fierce business in today’s economic times. This DVD has changed the way I do business, and has allowed me to spend more time with my friends, and family. It’s a wonderful feeling not to be looking over my shoulder everyday wondering how to budget my time between running my business, being active in my community, and spending time with my family. I know that you struggle with this same dilemma, but really there are affordable and unique marketing techniques out there for small business owners if you know where to look.
Small Business Marketing Is Affordable
If you want to bring your online business up to speed, then order the FREE smart marketing DVD and get some great and reasonably priced marketing ideas that can help make your small business very successful, and more lucrative.
Small Business Marketing Tools
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Learn How Pubilic Speaking Can Build Your Priviate Practice & Credability
September 4th, 2009
Public Speaking A Great Network Marketing Technique
Smart Professional’s Marketing Tips
Public Speaking The Private Practice
NetWork Marketing Tool That Can Build
Your Business & Increase Your Credibility
When you own your own private practice you need to get out an use some net work marketing techniques, and public speaking is a valuable net work marketing technique. When public speaking becomes part of a conversation subject, there are sure to be a few people shaking in their shoes, and if you are one of them, you may want to get over your public speaking phobia.
It is a stated fact that you cannot have a thriving and successful private practice without having patients walking through your front doors. Learning to use public speaking as marketing tool (network marketing) for your small business or private practices is important to building your credibility, and an excellent vehicle to use as a building block to a successfully marketing private practice or small business.
You need to find a ways to market your private practice that will provide you with a referral system. There are the ways of marketing private practices that involve newspaper advertisements, paid magazine print ads, but whether you are an experienced public speaker or not getting your face, your voice, and you practice up front where people can see, hear and get a feel for what your practice can provide them is a very powerful form of advertising that many find very rewarding as well as lucrative.
Taking center stage is an amazing vehicle to find new patients,clientele, develop your own referral base, and to develop a relationship with your fellow peer group, and in doing so your peers become part of your referral base marketing plan.
Who’s Will Be Your Audience?
You will need to create a marketing plan, and using decide on the benefits of tackling a specific group when using public speaking as your business platform. There is one question that must always be addressed when you are doing any type of marketing. It is vital or your marketing will not be successful:
“What’s In It for me? …..
What are you offering that people will want to come and listen to you speak? If you don’t have something that they want, no one will show up. Once you decide on a topic then you need to determine who you want to share this with, and why it will be a benefit to them.
- What group of people would offer your practice the most benefits? Is making a name for yourself, and having face recognition part of your plan to build trust and respect within your own community, or do you want to branch out farther?
- Medical professionals in your surrounding community; Depending on your specialty: Massage therapists, chiropractors, physicians, physical therapists, nurses……..
- Patients getting your face out in front of people who are seeking the types of services can be a brilliant marketing plan. I see this quite frequently with Plastic Surgeons who offer free lectures on current plastic procedures, and have an open house to answer questions people may be having in regards to cost, healing time, how long a procedure will last, and any complications that can arise. Free evaluations or consultations also can be viral, get these up on your website in a prominent place at the top of the fold.
Choosing A Place to Speak
Patient education or make inquiries into the need for continuing education seminars at a facility
Your focus when speaking should always include your education, professional experience, your expertise, and of course the “What’s in it for me?” why are people there what are you offering that is unique, and of any value to them and your community.
Clubs & Social Venues:
Decide if it makes sense to get involved with local groups:
- Unions
- Chamber of commerce
- Church Groups
- Rotary Club
- Small Business
- Local Toast Masters
- Universities
- Service Clubs
- Strategic Volunteering For Peers
Look for follow up coming soon on preparing for your public speaking event to increase your visibility, and build your credibility in the community.
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Small Business Marketing Ideas:
9 Tips To Increase Your Blog Traffic
Make Your Business More Profitable Using A Virtual Assistant
Building Repeat Business Using Autoresponders
Do You Need To Manage Customer Relationships?
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9 Tips To Increase Your Blog Traffic and Blog Promotion
July 23rd, 2009
9 Tips To Increase Your Blog Traffic
So, you put up a personal, or business blog, and it seems that no matter how hard you try,your blog traffic trickles in or stalls around the 100 views daily. If this is your situation, let’s look at some simple ways to help you increase your personal or business blog traffic by implementing some effective strategies for blog promotion. Most are free, and take only your time. Don’t forget to watch the video at the end!
1. Identify- Who Is Your Target Audience?
The first question you need to ask yourself is how big is my target audience?
Think about who do you want to promote your blog to?
The smaller the niche market there is out there, the less people you will find and visit your blog. Once you have estimated your target audience it’s time to SEO or optimize your blog with key words and other strategies.
2. Identify – What Benefit Your Views Are Getting
There are millions of blogs and websites for a viewers to choose from. Give them a reason to come to your site and again, and again. Great content, Offer a free report, or a weekly or monthly newsletter.
If you have a business blog this is a simple and easy way to promote your blog, and boost your readership. People want free stuff, and a report that you can pound out in less than a hour, is a cheap blog promotion.
3. Start Posting Daily
Posting daily, and providing great content that is fresh and new can increase your traffic. Don’t worry you won’t have to do it forever, but it is necessary until you find an audience, and build trust. Your viewers want and need to get to know you, and get a glimpse into your business, and life. If you and readers click, congratulations you have just increased your blog viewing.
4. Identify – Post Article On What People Are Searching For
Most web searches involve solving a problem, how to do something, or to buy a product. Hone in on these facts when creating posts, or articles.
If you don’t write on topics that people are looking for, of course your blog will not be found. Go to word tracker use their free tool to see what people are really searching for, and write your content based on your niche, and the key phrases that are being used.
5. Post High Quality Relevant Content
High quality content is usually: free, useful, provides information, and builds a level of trust with your reader.
People Really don’t want to come to your blog for product information, junk articles that do not follow your blog niche, and have personal bios about how great you are. State you business, or awards if you like, but without going overboard. Really arrogance can turn off your reader.
Don’t use big words that half the population doesn’t recognize, or can’t pronounce. Depending on your target audience, try keep your reading at a level that the general population can read, and relate too.
Relevancy
Define your niche, and stick to it. Remember web searches are indexed by Google according relevance. If your blog posts contain your key words you are more likely to be found.
6. Identify Keywords -Use Key Words Effectively
Use a free keyword tool to search for low competition key words, and use these in your post titles, and in your post. Download Wordtracker SEO Blogger to optimize you blog. Great tool.
Use your keywords in your description in natural flow that is reader friendly.
7. Learn How To Use Social Media, Bookmarking & Networking
- Get started on Twitter, Face Book, My Space, Digg and other social media sites.
- Re-tweet, often, and build a following to send to your fresh and interesting blog content.
- Start commenting on other blogs in your niche, blog.
- Exchange Reciprocal links with other blogs
Learn To Use and Leverage Others Blog Platforms
- Don’t leave a spam comment, leave a comment that boosts the blog, and adds value.
- Use your own experiences, and expertise and share it on others blogs.
- Make sure you have a link to your blog in all of your social networking sites, an embed it into your signatures too when possible.
8. Article Submission
Create well structured articles to many directories that have the main goal of delivering a huge amount of value to potential visitors, with links back to your blog. You will get in return.
Free Traffic, viral traffic, show your expertise,a way to increase traffic to your personal blog or business for years to come, a platform to market your business, and will allow you to integrate yourself in the online community and brand your name or business.
Article submission is one of the best ways to promote your blog.
- Ezine
- Go Article
- Article Alley
- Articles Base
- Aff Sphere
- Article Circle
Best Paid Article Submission Site
If you really want to get the most back links there is a paid service that is very effective called
Using My Article Network allows you to write articles that can be automatically spun, and sent out to an over 10,000 blogs in the network. Using this net based program you can insert up to three links per article. This is an excellent way to get one way back links to your blog that will keep increase your blogs ranking simply and easily.
9. Videos Do More Than Entertain They Build Blog Traffic
Videos – Create videos and post them on You tube, and other video media sites.
I hope this help brings more visitors to your online business and or personal blog.
Learn how to create a video
Marketing Your Business Online
The “rules” for this are the same as for affiliate marketing on your blog
Market your blog. Make sure that you do all you can to market your blog.
Link Marketing Opportunities in Your Backyard
You may have spent a lot of time looking far and wide for links to your Web site.
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