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Posts Tagged ‘Seo Strategies’

Increase Web Traffic To Your Website With Simple Seo Strategies

August 27th, 2009

Google search engine optimization

Google search engine optimization Matt Cutts Video

Simple Seo Strategies To Increase Web Traffic

search engine optimization The web is a virtual plane of endlessness, as new websites, blogs, social networks and more engaging entities emerge in record numbers each minute, each hour, each day, and each year. It is staggering how the expanse continues with no end in sight! Everyone wants in on the action including you! You have your website or blog, and your well thought out Web design is spectacular, and your products or services are calling out to be put in your functioning shopping carts, the dedicated phone line is silent……where are all the visitors? Don’t worry, your not alone. There are millions of others sites as beautiful and well conceived as yours and they sit waiting for people to come find them…just sitting a few visitors trickling in. You will be waiting along time if you don’t figure out how to market, and advertise your site. You are competing with all the others of millions of sites, blogs, forums and such that want visitors too. So, how can you bring more visitors to your website or blog?

You have several options that are pretty straight forward

1. PPC Pay per click is advertising that involves spending a little or a lot of money depending on you keywords. You can use Google Adwords, Bing, Yahoo, or other search engine marketing PPC

2. Social Marketing This is free marketing, but it will take more of your time, or your staffs. You want to get acquainted with Twitter, Facebook, My Space, and other small social media sites.

3. Organic or Natural Search results This once again is free, and requires that you work your back links to move up the ranks to the first page of Google.

This is going to require more patience, and learning some SEO (Search engine optimization) If you have a WordPress blog you can download All in one SEO plug in, and Google XML Site Map Basically you will be implementing a few simple steps.

    * The Title of your webpage
    * The Meta Description
    * Your Meta Keywords
    * Images on pages
    * Your product descriptions

Now each of your pages will have main keywords for that particular product page, and that is where you are going to focus your attention. Let s use Lose Weight as our example for each areas that you will SEO:

SEO Page Title

Your title should state clearly what the product page is about.

An Example title: How To Lose Weight Without Trying – Fastfatloss.com

Met Description

Your meta description should contain your main keyword and be less than 140 characters. This will be what people searching will see when they read down the line in a natural search.

Example meta description: Learn how to lose weight quickly and easily without breaking a sweat, or getting up off the couch. Follow these simple steps and say goodbye to your fat pants for ever!
Meta Keyword

Meta Keywords are all the keywords or phrased that people type into the search engines when they are looking for your product or services. A good rule of thumb is to focus on 5-7 keyword phrases per product page.

Use Wordtracker free tool or Google Key Word Tool in search of effective keywords.

Example: fat loss, weight loss, how to lose weight, lose weight fast, fast weight loss, diet for fast weight loss

Images

Images can be very useful not only for displaying products or services, but you can name your images with the keywords and phrases. So instead of keeping an image as img001.jpg you should rename it fast-fat-loss.jpg. This is also useful as when site impaired customers come they will be read the alt image tag, so make sure that it matches the image.

Product Description

The Product Descriptions is where much of your page content will revovle around your keywords. You want to provide your customers with a colorful description that includes who, what, when, where, why of the product. Don’t get long winded when it comes to your products unless you have something that requires it. The attention span is one or two paragraphs at the most for most services or products.

Page Linking

Create Categories using your keywords, and link your pages or posts back to your home page. This is a beginning. You can hone in on your SEO Optimization, and then beging to branch out to writing and submitting articles. Have fun on Twitter, and the other social media sites. Don’t forget to link your social media accounts to your website You can get a FREE DVD on Smart Professional Marketing Tips and search engine optimization.

The DVD can help explain why proper SEO makes your website or blog more accessible to search engines, and what you can do to get on page one of Google.

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